October 09, 2013
Tata companies kick off school year with donation of 10,000 books to students in Ontario
- Tata’s book donations in North America top nearly a quarter of a million books
- Employee volunteers from seven Tata companies to participate in children’s literacy event with bestselling children’s author and illustrator Nicholas Oldland
Etobicoke, ON: The Tata group of companies today announced a gift of 10,000 new books to Ontario schoolchildren through their partnership with award-winning nonprofit organization First Book. This is Tata’s third gift of books in Canada and brings Tata’s overall North American book donations to nearly a quarter of a million books. Tata established its partnership with First Book in December 2007 and has since provided close to 250,000 new books valued at approximately $1.5 million to children across North America.
“The Tata group Founder, Mr Jamsetji Tata, instilled into our company the concept of social responsibility and investing in the communities in which we operate. Education is perhaps the single-most important cornerstone of social and economic development. We aspire to make a difference in the way education is accessed and experienced by young people in Canada,” said Dr Mukund Rajan, Tata brand custodian and chief ethics officer, Tata Sons. “As the North Kipling students begin a new school year, we hope our gift will help them become more interested in reading and will nurture this critical skill fundamental to the development of vocabulary, language and writing.”
As reading aloud to children is one of the most effective ways to encourage them to love books, over 40 employees from Tata Sons, Tata Consultancy Services, Tata Interactive Systems, Tata Global Beverages, Tata Communications and Jaguar Land Rover have volunteered to participate in a two-hour group reading event with the North Kipling students. The event will take place on October 9 when the employee volunteers will join representatives from First Book at North Kipling Junior Middle School to present the books. After sharing and reading the new books, each student will personally receive three new books to start their own library. Bestselling children’s author and illustrator, Nicholas Oldland will also be on hand to talk to the children about his work and to sign copies of his latest book 'Up The Creek' (Kids Can Press) as part of Tata’s reading celebration and donation program.
“First Book Canada is delighted to have such strong support from Tata group companies across the region. Through Tata’s financial support we are able to offer wonderful, brand-new books to children and young adults in need across this province. We could not be happier to have so many ‘spirited’ Tata volunteers reading with these children today. Its truly inspiring,” said Tom Best, executive director of First Book Canada. “So often these are the first books many of these children get to call their own and we know that when a child experiences the joy a story brings, it awakens a passion for learning that delivers on the promise of a better life.”